ARC:Audience Reactive Composition…? My stone paper comes into this grand scheme in a small way but perfect way. The slim vertical lights you can see in the photos below provide lighting ambiance and hold the surround sound speakers. According to Marcus Swagger of Gamma NYC Digital Fabrication Co. ” your stone paper was only material that had just the perfect level of diffusion for these light standards! We had to use it!” After an international shipping frenzy through blizzard alerts that is just where the rock paper landed proudly beaming out white and colored light into the DIY music experience! Now to the ARC story!Walking in to Deloitte Digital’s interactive installation at their SXSW “Interplay Lab,” one could be forgiven for thinking that they were in the control center of a spaceship on the set of a science fiction film. The Audience Reactive Composition (ARC) was a stark (in a good way), grand experiment (also in a good way) that allowed festival goers to experience and explore creativity through music in an entirely new way with 2016 Grammy-nominee André Anjos of RAC, Baio, and Oberhofer. It was intended to illustrate how human connection, creativity and technology will shape the future of interactive experiences.
Created by renowned installation artists Dave & Gabe (who were nominated for a 2016 SXSW Music and Audio Innovation Award) with a system developed by artist/programmer Yotam Mann and visual design/light animations by Beau Burrows, five new instruments, unlike anything anyone has ever seen, create rhythm and melodies that react to how they’re being played and makes decisions on where to go next. Intrigued guests worked alongside the music artists to create the unique, electronic sounds.
The main goal of the installation was to allow people to think about creativity, technology and disruption in an entirely new way. read more -BY Doug Zanger of the Drum .
the following excerpts are from the Dave and Gabe interview in the Deloitte Digital :
1. What is the ARC?
The ARC is an interactive music experience. It’s a collaboration with indie artist RAC. We worked with him to create a piece of music that could not only evolve and change, but also respond to an audience as they come in and play with 5 unique instruments.
2. How Did You Come Up with the Instruments for the ARC?
The instruments themselves came about based on the idea that we wanted to create something that doesn’t read like a traditional instrument. We wanted to make something that is familiar in terms of how you play with it. We asked ourselves, if you were to just walk up to it, would you intuitively know how to make it work?
Typically when you present a guitar or keyboard to people who don’t have a history of playing music, they feel that they don’t have permission to play that thing. They say, “I’m not very good at that,” or “I don’t know how to do that.” We want the opposite. We want people who aren’t formally trained in music to be able to play along with this amazing artist.
As you start playing with these instruments in the ARC, you realize that you’re in control of that piece of music. With our piece, the music can go anywhere and react to however many people are playing the ARC. read more
3. Can you tell me a little bit about working with RAC?
Working with RAC is interesting because he’s both a musician and a remix artist. He’s used to making his own music while also reinterpreting other people’s music. He curates this experience of thinking about how a song can be different. That’s what it takes to make a great interactive experience; it’s not just thinking, “This is the ultimate way that this song should be.” It’s about saying “Here are all the possibilities that a song can have.”
4. What is different about the ARC as an interactive media experience?
We’re used to touching screens and waving our hands in the air, but grabbing something, feeling it, and moving it is a different and unique design inspiration for the ARC instruments. Muscle memory and tactile feedback are human phenomena, and it’s silly that over the past 20 years we’ve divorced ourselves from this sensory experience.
Think about this – you can close your eyes, reach down, and with no visual input, you can still tie your shoes. It’s true that we are very visual as humans, but our muscle memory and tactile intelligence is incredibly powerful. The future of digital technology and interaction should speak to those physical properties.
As we move into the future, there is a growing community of people using microcontrollers, physical sensors, and programming with objects. The computer doesn’t end at the inputs of the keyboard and screen; it’s part of our environment, and that’s what it means to be digital in the future.
“It looks like pure technology,” said Alicia Hatch, Deloitte Digital’s CMO. “But it’s much deeper and really interesting once you dig in.”
As for the future of the ARC, it’s still a bit unclear, but Hatch mentioned that there may be a life for it far beyond SXSW. “It all starts here and we’ve actually had already a number of requests to make this an art installation. This is not about selling something, though. This is about celebrating a new kind of thinking and that’s really the value in it and that’s what we are about.”- excerpt by Doug Zanger of The Drum
hmmm heart stone paper just has so many lives!